Jayde I. Powell Chats With The Experts During Creator Economy Live

Feb 6

Las Vegas, NV — In a powerful display of community and culture, social strategist Jayde I. Powell brought the energy of #CreatorTeaTalk from URL to IRL to host a standout experience at this year’s Creator Economy Live in early February. The event brought together a dynamic mix of industry leaders, influencers, and marketing professionals to unpack the latest trends, insights, and hot takes in the ever-evolving world of influencer marketing.

Drawing inspiration from the iconic Love Island diary room, the centerpiece of the event was a podcast-style activation featuring a series of candid, on-camera “Creator Confessionals” that encouraged raw and insightful conversations. Industry professionals from brands like Fenty Beauty, PepsiCo, and Sprout Social stepped into the booth to share their unfiltered thoughts on the future of influence, authenticity, and brand alignment.

Standout quotes from the Creator Confessionals include:

“Do you and be you. The more you can ‘do you,’ the better off you’ll be.” — Yasmine Parrish, Global Director of Influencer Marketing, Fenty Beauty

“Forget the likes, forget the engagement, and just create the content you want to make.” — Jazmin Griffith, Social Analyst at PepsiCo and Lifestyle Creator

“Finding the perfect match between a brand and a creator is so important.” — Greg Rokisky, Sr. Social Media Strategist, Sprout Social

“Vibes are good, but brand DNA should match the creator DNA.” — Keith Bendes, VP of Strategy, Linqia

“Being authentic means you have to overcome cringe mountain. You have to put yourself out there.” — AJ Eckstein, Founder & CEO, Creator Match

“At the end of the day, be proud of the work you’re doing.” — Gigi Robinson, Creator & Entrepreneur

“Stop gatekeeping your actual thoughts. Shake the table a little bit—it can reward you.” — Tiff Knighten, Founder & PR Consultant, Brand Curators

“You don’t need a million followers, just 1,000 people that will ride-or-die for you. All you need is 1,000 people who will support you.” — Vin Mantano, Creator & Founder of Creator Buzz

“Adapt to how audiences consume content—don’t fight it.” — Nathan Jun Poekert, Chief Marketing Officer, General Idea

The Creator Confessionals booth was more than just an activation—it was a declaration that the future of the creator economy lies in authenticity, meaningful partnerships, and unapologetic self-expression.

For more insights and updates on upcoming #CreatorTeaTalk events, subscribe to Jayde’s newsletter and follow her journey on social media.