an 18-year-old jayde i. powell built her first brand while in high school. it was a cupcake business called Whisk. now, at 31, she’s still baking up big ideas.

Jayde I. Powell is a content creator and marketer from Atlanta, Georgia. With over ten years of experience building the social media presence of several brands, Jayde has taken her knowledge and established herself as a well-respected creative and entrepreneur in the marketing and advertising industry.

She is the founder and head of creative of The Em Dash Co, a content and creative development agency, and the host of #CreatorTeaTalk, a LinkedIn audio series that brings together players in the creator economy to discuss all things creators, content, and culture. She is also the co-founder of Weed For Black Women, a media, culture, and community hub that strives to educate Black women on the power of the cannabis plant.

In 2023, she was recognized by Adweek as a standout in media, marketing, and culture and also recognized by Business Insider as a creator economy expert.

Jayde’s eye for creative content can be seen in her work for brands like Netflix, Amazon Prime Video, Proctor & Gamble’s My Black Is Beautiful, Sunwink, Delta Air Lines, and Essence. She is known for her humorous and relatable posts on LinkedIn and her championing of Black creators and influencers in the industry.

In addition to her professional marketing experience, Jayde has an education in international studies. She earned a bachelor’s degree in Spanish from Georgia State University, with a focus on international business and marketing. She also served on the executive boards of organizations like AIESEC, CaribSA (Caribbean Students Association), and the Collegiate Entrepreneurs Organization and completed study abroad programs in Costa Rica and Brazil.

In her free time, she often travels between her home in Atlanta and Brooklyn, New York, where she sources much of her inspiration for her creative pursuits.