Jayde I. Powell Chats With The Experts During Creator Economy Live

Las Vegas, NV — In a powerful display of community and culture, social strategist Jayde I. Powell brought the energy of #CreatorTeaTalk from URL to IRL to host a standout experience at this year’s Creator Economy Live in early February. The event brought together a dynamic mix of industry leaders, influencers, and marketing professionals to unpack the latest trends, insights, and hot takes in the ever-evolving world of influencer marketing.

Drawing inspiration from the iconic Love Island diary room, the centerpiece of the event was a podcast-style activation featuring a series of candid, on-camera “Creator Confessionals” that encouraged raw and insightful conversations. Industry professionals from brands like Fenty Beauty, PepsiCo, and Sprout Social stepped into the booth to share their unfiltered thoughts on the future of influence, authenticity, and brand alignment.

Standout quotes from the Creator Confessionals include:

• “Do you and be you. The more you can ‘do you,’ the better off you’ll be.” — Yasmine Parrish, Global Director of Influencer Marketing, Fenty Beauty

• “Forget the likes, forget the engagement, and just create the content you want to make.” — Jazmin Griffith, Social Analyst at PepsiCo and Lifestyle Creator

• “Finding the perfect match between a brand and a creator is so important.” — Greg Rokisky, Sr. Social Media Strategist, Sprout Social

• “Vibes are good, but brand DNA should match the creator DNA.” — Keith Bendes, VP of Strategy, Linqia

• “Being authentic means you have to overcome cringe mountain. You have to put yourself out there.” — AJ Eckstein, Founder & CEO, Creator Match

• “At the end of the day, be proud of the work you’re doing.” — Gigi Robinson, Creator & Entrepreneur

• “Stop gatekeeping your actual thoughts. Shake the table a little bit—it can reward you.” — Tiff Knighten, Founder & PR Consultant, Brand Curators

• “You don’t need a million followers, just 1,000 people that will ride-or-die for you. All you need is 1,000 people who will support you.” — Vin Mantano, Creator & Founder of Creator Buzz

• “Adapt to how audiences consume content—don’t fight it.” — Nathan Jun Poekert, Chief Marketing Officer, General Idea
  

The Creator Confessionals booth was more than just an activation—it was a declaration that the future of the creator economy lies in authenticity, meaningful partnerships, and unapologetic self-expression.

For more insights and updates on upcoming #CreatorTeaTalk events, subscribe to Jayde’s newsletter and follow her journey on social media.

Sprout Social and #CreatorTeaTalk Host Exclusive Creator Dinner at Creator Economy Live Las Vegas

Las Vegas, NV — Jayde I. Powell, creator and host of #CreatorTeaTalk, partnered with Sprout Social to host an exclusive VIP Creator Dinner during Creator Economy Live at Yardbird Table & Bar in Las Vegas. The dinner gathered top creators, influencers, and industry experts driving conversations and impact in the creator economy—many known for making their mark on LinkedIn, or as Jayde calls it, “the briefcase app”.

Jayde created the dinner to move the creator economy conversations offline—bringing people together not just to network but to connect, swap stories, and build community over a classic southern meal and peach sweet tea.

“Two years ago, I launched #CreatorTeaTalk as a space to talk candidly about the creator economy. Hosting this dinner felt like a full-circle moment,” said Powell. “Breaking bread with some of the sharpest minds in this space reminded me why these conversations—and this community—matter so much.”

The event offered creators and marketers a rare moment to step away from the noise, share real insights, and talk shop about what it means to build in this industry.

For updates on future #CreatorTeaTalk gatherings and events, subscribe to Jayde’s newsletter or follow along on social.

Photography provided by Makayla Moser of MacMo Photo & Co

Teachable and #CreatorTeaTalk Kick Off 2025 with Atlanta Creators Meetup

Atlanta, GA — Despite an unexpected snowfall, over 100 creators and marketers gathered at Hothouse’s office for the Atlanta Creators Meetup, an in-person networking event hosted by #CreatorTeaTalk, Teachable, and Your Social Team. The event, held in mid-January, served as an opportunity for players in the creator economy to connect, collaborate, and build meaningful relationships.

The meetup featured a moderated panel discussion led by Olivia Owens, creator partnerships manager at Teachable, with insights from Jayde I. Powell, creator and host of #CreatorTeaTalk, and Manu Morano, founder of Your Social Team. The conversation covered key topics such as navigating the creator economy, fostering authentic professional connections, and strategies for sustainable success in digital content creation. Attendees also enjoyed a curated selection of food from local Atlanta favorite Mellow Mushroom, adding to the evening’s warm and inviting atmosphere.

The Atlanta Creators Meetup was a great success, thanks to Teachable, Your Social Team, and Atlanta’s vibrant creator community, and it marked the first in-person event of the year for #CreatorTeaTalk, setting the tone for future gatherings.

Photography provided by Katie of KVC Photography.