Jayde I. Powell Teams Up With Canva For Their Latest B2B Influencer Campaign

Canva has tapped social media strategist and creator Jayde I. Powell for their latest B2B LinkedIn influencer campaign, focused on the company’s enterprise solution for large marketing teams.

For Jayde, this collaboration is more than just another brand deal—it’s a manifestation come to life. Known for her sharp social commentary on marketing, the creator economy, and entrepreneurship, Jayde approached the campaign with a concept designed to feel both native to social media culture and strategically aligned with Canva’s mission.

Taking inspiration from viral creators, Dude (and Dudette) with Sign, Jayde reimagined the Canva user interface as a micro-billboard for the kind of feedback many creatives know all too well. The result? A playful and relatable yet pointed take on the realities of working in marketing and design.

“When pitching this idea to Canva, I of course wanted to keep their campaign goals top of mind. However, I wanted to do it in a way that felt organic to the way we consume content online, especially on social media platforms. My audience consists of creative marketing professionals who are constantly navigating feedback from stakeholders throughout their organizations. It was important for me to make sure that they could see themselves in this content,” Jayde explained.

With this partnership, Jayde continues to expand her influence at the intersection of creativity, strategy, and culture—reminding both marketers and audiences alike to invest in creators who not only know their audience, but also know how to bring creative campaigns to life.

To stay in the know on where you can find Jayde next, be sure to subscribe to her newsletter, and follow her on LinkedIn.

Photography by Diandra Thompson. View on LinkedIn.