Jayde Lands First NYC Subway Ad in Typeform’s Get Real Campaign

Social strategist and creator Jayde I. Powell had the opportunity to join Typeform’s Get Real campaign—a push to bring authenticity back into influencer marketing. What started as a simple video of Jayde spilling the tea on LinkedIn soon found its way underground, literally, when her clips were featured across subway ads in New York City.

The timing couldn’t have been better. Typeform’s latest Influencer Marketing Credibility Report revealed that the industry is at a crossroads:

• 81% of consumers say authenticity is the most important factor when choosing who to follow.

• 35% of influencers admit to accepting partnerships they didn’t truly believe in.

• 1 in 4 consumers think influencers regularly misrepresent products or services.

In other words: trust is in short supply, and people are paying attention. And whether intentional or not, sometimes brands just miss the mark when it comes to creator communications. 

This is just one of the reasons why Jayde was proud to be part of a campaign that doesn’t just talk about authenticity, but makes it the headline. This focus on authenticity ties directly back to her mission with her very own brand Creator Tea Talk where Jayde is creating spaces for transparent conversations about the realities of the creator economy. From mental health and pay transparency to the fine print of influencer contracts, Jayde has always believed that pulling back the curtain is the only way to move the creator economy forward.

Being featured in a subway ad was the icing on the cake, as Jayde has roots in New York City.

“I love New York. It’s a city I’ve been visiting since I was a kid. I spent summers in Queens with my cousins, aunts, and uncles, running around my grandmother’s block. Later in life, I started building a community of creatives in Brooklyn. I definitely consider myself an honorary New Yorker, so being part of a campaign that features my face in a subway ad feels incredible. I’m glad it was for a mission that feels close to my heart—ensuring that we, as creators and marketing professionals, work together to build a more sustainable and equitable creator economy.”

If influencer marketing is truly facing a credibility crisis, then campaigns such as Get Real prove that we have the power to shift the narrative. By embracing transparency, both brands and creators can rebuild trust and propel this industry forward.

Be sure to subscribe to her newsletter and follow her on LinkedIn for all the latest in creator economy news (and tea).