Grow, Engage, and Monetize: Jayde I. Powell Joins VidCon Panel to Discuss the LinkedIn Video Playbook
Anaheim, CA — At VidCon, social strategist Jayde I. Powell joined a forward-thinking panel discussion focused on LinkedIn’s platform rising influence in the world of online video. The audience’s enthusiasm filled the space to capacity, resulting in a standing-room-only event that many creatives were eager to engage in. As video content continues to dominate digital platforms, Jayde shared her knowledge with creators and consumers on how they can leverage the untapped goldmine to help build up their brand.
Once seen solely as a hub for resumes and employment opportunities, LinkedIn has evolved into a powerful space for storytelling, behind-the-scenes business insights, and career-minded content that resonates beyond the traditional 9-to-5 workday with which many of us are familiar. From brand deals to paid communities, “professional” influencers are on the rise, and that trend doesn’t look to be slowing down anytime soon. Brands and creators are taking notice, and sponsorships are flooding the platform more than ever before.
The panel explored how creators, professionals, and brands are reimagining “professional content” and what it will look like in 2025. Much of the discussion centered around LinkedIn’s video tools, creator monetization, and how authenticity is shaping content trends on the platform.
Hosted by AJ Eckstein, Founder and CEO of Creator Match, Jayde and other speakers, including Conor Eliot, Head of Creator Partnerships at OpusClip, and Jessica Oliveira-Lee, Senior Community Manager at Linkedin, discussed the platform’s push for video content, how it enables deeper audience engagement, and what specific content they believe is the most impactful.
“There is so much opportunity for creators on LinkedIn, especially those who want to tap into short-form video. One of my successful posts was the campaign I did with OpusClip. I shared a video showcasing how I used the tool to cut down my long-form video content into short-form video clips for social media. That video had half a million impressions, which speaks to the value of creating content your community will find informative, helpful, and entertaining.”
As more creators turn to LinkedIn to build their personal brands and share their content, the platform is poised to play a significant role in the next wave of the creator economy. LinkedIn is enabling career and business-driven creators to break free from the confines of what is traditionally expected. Whether you’re an artist, educator, or strategist, LinkedIn video is opening doors to a new chapter in presenting yourself and your brand to others.
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