Meet Jayde
Jayde I. Powell is a social media strategist, creator, and entrepreneur who produces sharp, perspective-driven content centered on business, marketing, and the creator economy. With over a decade of experience leading strategy for global brands while building her own multi-revenue company, Jayde turns complex industry insights into relatable, culturally fluent content that’s both strategic and scroll-stopping. Her style blends humor, honesty, and an approachable creative spirit, all while empowering other creators and entrepreneurs to grow sustainably, strengthen their brands, and create with intention.
Her Community
Jayde’s audience is primarily women ages 25–45, with strong communities in New York and Atlanta. They’re ambitious, creatively driven professionals—marketers, freelancers, creators, influencers, entrepreneurs, and marketing executives—who are building brands, leading teams, and scaling businesses. They turn to Jayde for strategic insight, honest conversations about entrepreneurship and the creator economy, and practical guidance on growing sustainably while protecting their peace.
Audience Breakdown
5,309
3,013
Threads
TikTok
15,863
1,250
13,313
39,370
Newsletter
My Brand Partners
Partnership Highlights
Canva
Social Media Pro with Sign (2025)
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To support Canva’s push into enterprise-level businesses, Jayde partnered with the brand on a LinkedIn-first influencer campaign designed to reach marketing leaders and decision-makers. The objective: position Canva Enterprise as a scalable, collaborative solution for large teams.
Inspired by Dudette With Sign, Jayde used the Canva interface itself as a series of micro-billboards—featuring tongue-in-cheek creative feedback familiar to marketers. The concept blended platform-native humor with subtle product education, showcasing Canva’s enterprise capabilities in a way that felt culturally fluent, strategic, and organically suited for LinkedIn.
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“Working with Jayde exceeded expectations from start to finish. We were impressed by how quickly she pulled everything together—curating and delivering content that was thoughtful, well-organized, and genuinely impactful.
Her creative execution was spot-on, and because she naturally featured Canva in her regular LinkedIn content, it made the partnership feel genuine rather than transactional. Ultimately, Jayde helped us effectively reach our B2B audience and demonstrate our enterprise capabilities in an authentic, engaging way. Jayde's content became the campaign's top-performing organic post, delivering over 60K impressions, 1.3K engagements, and strong qualitative insights with audience comments directly reflecting our key messaging.”
Hootsuite
The Social Media Help Desk (2025)
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As part of Hootsuite’s Social Media Help Desk campaign, Jayde partnered with Hootsuite to host an interactive, LinkedIn-first AMA for social media professionals. The campaign invited marketers and in-house teams to submit their biggest questions about turning social listening into measurable business impact—directly in the comments.
To bring the concept to life visually, Jayde stepped into the role of social media consultant. Armed with a rotary phone, personalized desk nameplate, and bright red faux fur, she transformed her LinkedIn feed into a fully realized “help desk” set. The bold creative direction paired personality with practical expertise, while her real-time, actionable responses reinforced Hootsuite as the strategic engine behind smarter listening, reporting, and business decision-making.
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“We had the pleasure of partnering with Jayde on our Social Media Help Desk campaign, which empowered our thought leaders to take the driver’s seat and support fellow SMMs on all things social listening. Our team was blown away by the effort and creativity Jayde brought to the collaboration—not only in her content but also in the additional assets she developed for our channels. Her content drove the highest engagement of the campaign, generating 13 unique link clicks and earning two features in Ad Age. Jayde truly over-delivered, and any partner would be lucky to work with her.”
HubSpot
Now Boarding Flight IN25 to INBOUND (2025)
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When HubSpot brought INBOUND to San Francisco for the first time in 2025—one of the largest marketing conferences in the world—Jayde was selected as a Creator Ambassador to amplify the moment.
To celebrate the expansion and build pre-event buzz, Jayde produced an airport-inspired photo shoot featuring a giant branded boarding pass—positioning INBOUND as a must-attend destination for marketers and business leaders. The concept blended cultural relevance, visual storytelling, and professional aspiration, driving awareness while reinforcing HubSpot’s role at the center of modern marketing conversations.
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“Jayde and her team bring the perfect balance of professionalism and personability to every collaboration. We partnered with Jayde as our official INBOUND Brand Ambassador, where she covered the event as an attendee across her social channels. She also played a key role in our Loop Marketing Campaign at INBOUND, conducting an engaging interview with HubSpot Media VP Jonathan Hunt. What sets Jayde apart is her proactive partnership approach. She consistently brings fresh ideas to the table, presenting thoughtful concepts for content and sharing her vision for how we can collaborate most effectively. We love working with creators who take initiative, and Jayde exemplifies this quality. She's kind, communicative, timely, and innovative—everyone on our team who has worked with her can't stop singing her praises. She's truly one of a kind and represents the ultimate creator partnership.”
Sprout Social
On The Ground at Adweek Social Media Week (2024)
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Jayde partnered with Sprout Social for a live Instagram Story takeover at Social Media Week—Adweek’s two-day flagship marketing conference that convenes brand leaders, platform executives, and social media practitioners to explore the trends, technology, and strategies shaping the future of digital communication.
Reporting live from the event floor, Jayde shared behind-the-scenes moments, distilled key insights, and conducted on-the-ground interviews with social leaders from top brands, including Sweetgreen and SPILL. The takeover extended the conference experience beyond the venue, positioning Sprout Social at the center of industry conversation while reinforcing Jayde’s role as a trusted voice in the social media space.
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“Jayde is a force with an eye and talent for creating impactful content. Because of her relationships and the trust she has built within this industry, our brand was a part of many meaningful and deeply engaged conversations during Social Media Week that resonated with our community online and internally. Although we did not have any Sprout employees in attendance or a formal partnership with AdWeek, we still had a strong presence and representation of the Sprout Social brand, largely due to our partnership with Jayde. Our CMO and president had nothing but glowing reviews about this activation, and it exceeded our expectations. This collaboration was ‘chef’s kiss’.”
Want to see more?
Jayde’s Faves
Designing My Nails in Canva
Where Are All The Black People?
Atlanta Airport Photoshoot
You Need To Go Outside and Yap
You Need a Side Hustle
Curious what the numbers look like?
Transparency is part of Jayde’s practice as a creator. View her previous sponsored content performance—including reach and engagement—so you can see exactly how brand partnerships show up and show out across her platforms. Let’s make informed decisions together.
Want to work with Jayde?
Jayde and her team typically respond within 48 hours. Send a message, and you’ll hear back soon.