Jayde I. Powell Hosts Day 2 of Adweek Social Media Week
New York, NY — Last week, social creative director and strategist Jayde I. Powell held the incredible honor of serving as a host and emcee of day 2 at Adweek Social Media Week 2025 in New York City. It was a true full-circle moment after appearing as a panelist at last year's event. This milestone was made even more meaningful, noting that this was the first year Adweek introduced dedicated hosts for each day of the three-day conference.
Attendees of this year's Social Media Week gathered to network and learn from some of the industry's most notable creatives and social media professionals, including comedian, actress, and writer Sabrina Brier, creator Evelyn Ha, and celebrity creator Jordan Howlett. A few of the session workshops from day two included “Leveraging Your ROI as an Influencer", “The Art of Partnership”, and “The Evolution of Sharing Your Progress on Social.” Adweek also brought together top marketing minds with speakers and executives from powerhouse brands, including Danielle Ito, Influencer Marketing Manager at Notion, Jen Mahajan, Brand Partnerships Lead at YouTube, Hassan Ali, Senior Director of Brand Creative and PR at Hootsuite, Bridget Evans, Global Head of Business Marketing at Spotify, Lucy Kemmitz, and Senior Director of Social Media at Marriott Bonvoy. The main stage also featured influential voices in the creator economy, including Kordell Beckham from the hit Peacock series Love Island, actor and host Kalen Allen, Brooklyn-based creator Miranda Sanchez, and more.
Jayde kicked off the morning by setting a positive tone with affirmations and kept the energy high throughout a full day of programming focused on the ever-evolving landscape of social media trends, content creation, and digital strategy. A few of the affirmations Jayde shared with the audience included:
“My worth is not tied to likes, comments, or shares.”
“My impact can be felt on social media and beyond.”
“I will celebrate my wins both big and small.”
There were numerous takeaways and insightful thoughts on how the overall playbook of social media has progressed and changed over the last several years, and it goes without saying that the brands doing their most impactful marketing are leading with social, first.
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