Hootsuite Teams Up With LinkedIn Influencers For Scroll-Stopping Social Media Help Desk Campaign

LinkedIn might not be the first platform you think of to see creative, scroll-stopping influencer campaigns, but Jayde Powell is a creative out to change that narrative for the better. The social strategist and influential LinkedIn creator teamed up with Hootsuite to launch the Social Media Help Desk campaign, a playful, social-first campaign that leveraged social media professionals in the coolest way possible.

Hootsuite tasked influencers, including Brandon Smithwick, Jazmin Griffith, and Sophie Miller,  in the campaign to capture the essence of a social media help desk, featuring a bright-red, branded rotary phone and a custom desk nameplate. With inspiration and props provided by the social media management platform company, Jayde and her photographer, Diandra Thompson, came together to produce a photoshoot that both Jayde and Hootsuite’s audience would remember on social media and beyond.

Jayde leveraged her skill set as a creative director, as evident in her previous work for notable brands such as Timberland and Pfizer, to bring to life a photoshoot that combined Hootsuite’s vision and Jayde’s flair for the dramatic.

“When Hootsuite approached me with the concept, I knew I wanted to take it a step further and bring the drama,” Jayde says. “My goal as a creator partner is always to stand out on the feed, so I try to lean into the unexpected. Incorporating elements like a faux red fur or an old school office environment is not what we typically see on LinkedIn, so I knew I had to run with it.”

The campaign invited marketers to submit their questions directly in her LinkedIn comments, where she provided free tips and tricks on social media performance, customer connection, and crafting effective content on social media. Jayde’s campaign led to over 18,000 impressions on LinkedIn and also gained her not one, but two features in AdAge where her fresh approach to B2B influencer marketing was praised. 

“LinkedIn is changing, and we have to be more intentional about how we show up. It’s not enough to post about a product and hope people engage. We need to spark something—something so real it demands a response.”

Jayde’s lead on the creative direction for the campaign, along with her knowledge of social media marketing, helped present strategic social content that paid off and helped showcase why platforms such as LinkedIn can be a high-yielding ground for sponsored content when you know how to tap into your creativity.

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