Jayde I. Powell Moderates Female Quotient Panel at Cannes Lions 2026
Cannes, France — Some rooms remind you exactly why this work matters. For Jayde I. Powell, FQ Beach at Cannes Lions 2025 was one of them.
During the Cannes Lions International Festival of Creativity, Jayde took the stage at The Female Quotient's signature Cannes activation to moderate Always in Motion: Brands That Move with Us— a conversation with four executive marketing leaders about how brands build trust, relevance, and lasting connection in a world where consumer attention is constantly in flux.
The panel
Joining Jayde on stage were:
Lindsay Amodio, Vice President of Account Management at Sensor Tower
Sarah Harms, Vice President of Ads Marketing & Measurement at Roku
Kelly McMahon, Executive Vice President of Global Operations at LG Ad Solutions
Jessica Padula, Vice President of Marketing & Head of Sustainability at Nespresso USA
These are women operating at the highest levels of their respective fields, spanning streaming, connected TV, app intelligence, ad solutions, and brand marketing. The conversation was exactly the kind that doesn't happen enough in public: strategic, grounded, and honest about the complexity of reaching modern consumers.
What the conversation covered
The central question driving the session: in a world where consumers are constantly scrolling, skipping, and tuning out, what are they actually stopping for — and what does that tell brands about how to show up?
Several themes emerged across the discussion:
Consistency and adaptability aren't opposites. A recurring thread was how brands stay true to their identity while meeting people across a fragmented media landscape. The answer isn't to be everywhere, it's to be intentional about where and when you show up, and to ensure the experience feels coherent across channels.
Owning the moment of attention is everything. Sarah walked through what it means for Roku to reach over 100 million streaming households the moment someone turns on their TV, before they've even decided what to watch. That brand moment is one of the most powerful in the media ecosystem, and one that's often underestimated.
Data should illuminate, not just validate. Lindsay's perspective on what unified consumer journey data actually reveals was one of the more candid parts of the conversation. Brands are frequently losing people at touchpoints they never thought to measure, and knowing where the drop-off happens changes everything about how strategy gets built.
Physical space is back, but for different reasons. Jessica's framing around Nespresso's 13,900 sq ft Flatiron flagship was a standout moment. In an era where everyone is chasing digital attention, betting on physical space as the place where real brand attachment gets built is a bold move, and the results back it up.
Relevance requires restraint. Perhaps the most consistent theme across all four panelists: being in culture doesn't mean chasing every moment. The strongest brands know the difference between a moment worth showing up for and one that's just noise. That discernment is a competitive advantage.
Why this conversation mattered
The Female Quotient has long been a space dedicated to advancing equality in business. Moderating a panel at FQ Beach, surrounded by women redefining what leadership looks like in marketing and media, reflects exactly the kind of work Jayde is committed to: creating space for substantive, high-level conversations that move the industry forward.
The throughline across the entire session: the brands (and people) who will win in the long term are the ones who lead with cultural instinct and strategic discipline, not one or the other.
Interested in having Jayde moderate a panel or speak at your next event? Get in touch.
Photography provided by The Female Quotient
